'The Strategy and Tactics of Pricing' - Thomas T. Nagle, Georg Müller og Evert Gruyaert - Bog

Brand: Thomas T. Nagle, Georg Müller og Evert Gruyaert

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to cr

Reklamelink — vi modtager en kommission fra produkter købt igennem siden. Det påvirker ikke prisen for dig. Der tages forbehold for udsolgte varer, tastefejl og prisændringer.