'The Strategy and Tactics of Pricing' - Evert Gruyaert, Georg Müller og Thomas T. Nagle - Bog

Brand: Evert Gruyaert, Georg Müller og Thomas T. Nagle

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to cr

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