'The Power of Product Platforms' - Brugt bog - Alvin P. Lehnerd og Marc H. Meyer

Brand: Alvin P. Lehnerd og Marc H. Meyer

Most companies know that long-term success does not hinge on any single product but on a continuous stream of value-rich products that target growth markets. Yet many firms inexplicably develop one product at a time, and by doing so fail to embrace common

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