'The Pocketbook of Audience Research' - Joke Hermes og Linda Kopitz - Bog

Brand: Joke Hermes og Linda Kopitz

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed. This handy guide is divided into

Reklamelink — vi modtager en kommission fra produkter købt igennem siden. Det påvirker ikke prisen for dig. Der tages forbehold for udsolgte varer, tastefejl og prisændringer.