'The Personalization Paradox' - Val Swisher og Regina Lynn Preciado - Bog

Brand: Val Swisher og Regina Lynn Preciado

According to Infosys, 86% of consumers surveyed indicated that personalized content has some impact on what they purchase and 25% said that personalization plays a large role in their purchases. And yet, looking at the data, two things stand out: 1) Most

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