'The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes' - Margaret Mark, Carol S. Pearson og Carol Pearson - Bog

Brand: Margaret Mark, Carol S. Pearson og Carol Pearson

This book describes a system of meaning management, the first-ever systematic approach to successful brand meaning. 'This book illuminates the most ancient grooves in our mental architecture, which Carol Jung described as "archetypes", and s

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