'The Experience Economy, With a New Preface by the Authors' - B. Joseph Pine II og James H. Gilmore - Bog

Brand: B. Joseph Pine II og James H. Gilmore

Time is limited. Attention is scarce. Are you engaging your customers? Apple Stores, Disney, LEGO, Starbucks. Do these names conjure up images of mere goods and services, or do they evoke something more--something visceral? Welcome to the Experience Econo

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