'Strategic Innovation Management' - John Bessant, Joe Tidd, Tidd og John R. Bessant - Bog

Brand: John Bessant, Joe Tidd, Tidd og John R. Bessant

Innovative organizations grow twice as fast, both in employment and sales, as those that fail to innovate. The social benefits of innovation are even greater. This first edition of Strategic Innovation Management is an exciting new addition to the establi

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