'Strategic Brand Management' - Richard Rosenbaum-Elliott, Larry Percy, Professor Simon Pervan og Rosenbaum Et Al - Bog

Brand: Richard Rosenbaum-Elliott, Larry Percy, Professor

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to f

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