'Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition' - Kevin Lane Keller og Vanitha Swaminathan - Bog

Brand: Kevin Lane Keller og Vanitha Swaminathan

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and pr

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