'Principles of Marketing' - Philip Kotler, Gary Armstrong, Lloyd Harris, Lloyd C. Harris, Phil T. Kotler og Hongwei He - Bog

Brand: Philip Kotler, Gary Armstrong, Lloyd Harris, Lloyd

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition , by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of ma

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