'Portfolio Management For New Products' - Robert Cooper, Robert G. Cooper, Scott Edgett, Elko J. Kleinschmidt, Scott J. Edgett og Elko Kleinsc - Bog

Brand: Robert Cooper, Robert G. Cooper, Scott Edgett, Elk

In this fully updated edition of Portfolio Management for New Products, the authors present a rigorous and practical approach to managing a company's product portfolio as you would a financial portfolio-investing for maximum long-term growth. With its

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