'Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets' - Al Ramadan, Christopher Lochhead og Dave Peterson - Bog

Brand: Al Ramadan, Christopher Lochhead og Dave Peterson

The founders of a respected Silicon Valley advisory firm study legendary category-creating companies and reveal a groundbreaking discipline called category design. Winning today isn't about beating the competition at the old game. It's about inven

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