'New Service Development' - Brugt bog - Mona J. Fitzsimmons og James A. Fitzsimmons

Brand: Mona J. Fitzsimmons og James A. Fitzsimmons

The service paradigm is changing from the traditional concept of a service transaction to one of the service experience. Starbucks Coffee, Disney World, and Planet Hollywood, all define their perspective services as experiences. As businesses explicitly c

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