'Marketing Strategy and Competitive Positioning' - Brugt bog - Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick Lee og Nigel Piercy

Brand: Brigitte Nicoulaud, Graham Hooley, John Rudd, Nick

For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand and formulate rigorous marketing strategies and differential advantage in todays marketplace Marketing

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