'Managing Global Innovation' - Maximilian von Zedtwitz, Oliver Gassmann, Roman Boutellier og Maximilian Zedtwitz - Bog

Brand: Maximilian von Zedtwitz, Oliver Gassmann, Roman Bo

If R&D and innovation in the 1990s were about more internationalization, more corporate entrepreneurship, and more information-integration, then the 2000s have been about consolidating and expanding these trends further: more globalization including the t

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