'Language in International Business' - Lawrence S. Welch, Rebecca Piekkari og Denice E. Welch - Bog

Brand: Lawrence S. Welch, Rebecca Piekkari og Denice E. W

Language permeates every facet of international business in the 21st century. However, being aware of this multilingual reality is not enough. This book presents a case for recognizing and appreciating the importance of language, its multifaceted role and

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