'Jobs to Be Done' - David Farber, Stephen Wunker og Jessica Wattman - Bog

Brand: David Farber, Stephen Wunker og Jessica Wattman

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might

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