'Jobs to Be Done' - David Farber, Jessica Wattman og Stephen Wunker - Bog

Brand: David Farber, Jessica Wattman og Stephen Wunker

In a challenging economy filled with multiple competitors, no one can afford to stagnate. Yet, innovation is notoriously difficult. How do you pinpoint the winning ideas that customers will love? Sifting through purchasing data for clues about what might

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