'Introduction to Neuromarketing & Consumer Neuroscience' - Thomas Zoëga Ramsøy - Bog

Brand: Thomas Zoëga Ramsøy

How do we make decisions on what to buy and what to pay for it? Why are we affected by brands and pricing when making our choices or just experiencing something? Traditional approaches to such questions have relied on the behavioural and social sciences.

Reklamelink — vi modtager en kommission fra produkter købt igennem siden. Det påvirker ikke prisen for dig. Der tages forbehold for udsolgte varer, tastefejl og prisændringer.