'Industrial Marketing' - Adam Lindgreen, Dimitris Folinas, George J. Siomkos, Thomas Fotiadis og Christina Öberg - Bog

Brand: Adam Lindgreen, Dimitris Folinas, George J. Siomko

An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. The textbook includes: The mark

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