'How to Brand Nations, Cities and Destinations' - Brugt bog - Seppo Rainisto og Teemu Moilanen

Brand: Seppo Rainisto og Teemu Moilanen

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. Th

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