'HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)' - Harvard Business Review, Theodore Levitt, Philip Kotler, Fred Reichheld, Clayton M. Christensen og T - Bog

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NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've comb

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