'HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)' - Clayton M. Christensen, Harvard Business Review og Theodore Levitt - Bog

Brand: Clayton M. Christensen, Harvard Business Review og

NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We've comb

Reklamelink — vi modtager en kommission fra produkter købt igennem siden. Det påvirker ikke prisen for dig. Der tages forbehold for udsolgte varer, tastefejl og prisændringer.