'Frugal Innovation' - David Barron, Marc J. Ventresca, Yasser Bhatti og Radha Ramaswami Basu - Bog

Brand: David Barron, Marc J. Ventresca, Yasser Bhatti og

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based appr

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