'Frugal Innovation' - David Barron, Marc J. Ventresca, Radha Ramaswami Basu og Yasser Bhatti - Bog

Brand: David Barron, Marc J. Ventresca, Radha Ramaswami B

In light of growing discourse on 'frugal innovation', this book offers novel approaches to innovation based on extensive empirical research. The study complements a decade of scholarly attention on frugal innovation by taking a research-based appr

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