'Foundations of Marketing, 8e' - David Jobber, John Fahy og Svend Hollensen - Bog

Brand: David Jobber, John Fahy og Svend Hollensen

Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8 th edition, Foundations of Marketing explores these pressing questions,

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