'Essentials of Marketing Research' - Robert Bush, Joseph Hair, Mary Celsi, Dana E. Harrison og David Ortinau - Bog

Brand: Robert Bush, Joseph Hair, Mary Celsi, Dana E. Harr

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced tho

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