'Data Is Everybody's Business' - Cynthia M. Beath, Barbara H. Wixom og Leslie Owens - Bog

Brand: Cynthia M. Beath, Barbara H. Wixom og Leslie Owens

A clear, engaging, evidence-based guide to monetizing data, for everyone from employee to board member. Most organizations view data monetizationconverting data into moneytoo narrowly: as merely selling data sets. But data monetization is a core business

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