'Business-To-Business Marketing' - Brugt bog - Louise Canning, Raymond McDowell og Ross Brennan

Brand: Louise Canning, Raymond McDowell og Ross Brennan

Brennan, Canning & McDowell cover both the theory and practice of global business-to-business (b2b) marketing from a European perspective, illuminating the subject with a wide range of learning features and case studies. New to the 5th edition: Coverage t

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