'Business & Marketing Across Cultures' - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras og Julie Anne Anne Lee - Bog

Brand: Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras o

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-c

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