'Brand Management' - Tilde Heding, Mogens Bjerre og Charlotte F. Knudtzen - Bog

Brand: Tilde Heding, Mogens Bjerre og Charlotte F. Knudtz

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comp

Reklamelink — vi modtager en kommission fra produkter købt igennem siden. Det påvirker ikke prisen for dig. Der tages forbehold for udsolgte varer, tastefejl og prisændringer.