'Brand Management' - Charlotte F. Knudtzen, Mogens Bjerre og Tilde Heding - Bog

Brand: Charlotte F. Knudtzen, Mogens Bjerre og Tilde Hedi

Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a comp

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