'Brand Management' - Brugt bog - Charlotte F. Knudtzen, Mogens Bjerre og Tilde Heding

Brand: Charlotte F. Knudtzen, Mogens Bjerre og Tilde Hedi

For more than three decades it has been argued that the brand is an important value creator and should be a top management priority. However, the definition of what a brand is remains elusive. BRAND MANAGEMENT: RESEARCH, THEORY, AND PRACTICE fills a gap i

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